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The power of Digital Signage in your hotel
Hoteliers on the whole world wonder how to make their objects more familiar. Building relationship and communication with guest is a key tactic to meet this goal, as guests must first get know about the services and facilities offered before they can enjoy them. One of the canal of communication in the smart hotel is Digital Signage technology that allows sending relevant messages to audience via digital equipment (LCDs, plasma screens etc.).
It makes perfect sense for hotels!
Why is that? Some facts & figures
Digital Signage can inform, entertain and perform services for guests. In the same time it raises the prestige of the hotel, makes the work of your personnel and hotel management easier and helps to build a modern, professional, friendly image of the object. How do we know that it works?
Hoteliers are choosing Digital Signage due its flexibility and
high impact on the guests. 63% of people report that it catches
Digital Signage solves the problem of unpredictable waiting
times and long queues.Hotel system reduces perceived
waiting times at reception by as much as 35%.*
What is more, solution is very simple to use. The key is to know what kind of information you may show to your guests. You can find some propositions below.
Check what you can communicate
Tell your guests how to get to important areas of your hotel
(to the restaurant, lounge, bar, fitness room, swimming pool etc.)
Inform visitors about the offer: hotel day, the opening hours
of restaurants and major facilities such as a fitness
center, souvenir shops, a spa and conference facilities.
Give an answers to the most frequently asked questions:
prices of additional services, hotel policy concerning
the admission of animals, etc.
Display special messages for groups during events and
conferences: personalized greeting messages, schedules,
Give your guests some interesting
facts about region, town/city or venue.
Inform about events in the city. Interactive display could be used
by guests to make dinner reservations, or to reserve tickets for
a nearby movie theater or choose among attractions and learn about
show times, operating hours, and admissions.
Show bus and train schedules or even real-time flight information
that can be filtered by time and airline. Some of these systems
allow guests to print boarding passes, which can be a great
You can show some health-related information on screens
near the fitness-room to get interest of your guests.
Similarly, you can display interesting culinary aspects
from your region on screens around the dining area.
Display real-time local and national news and weather
to keep guests up-to-date
How to get the best of Digital Signage?
Don’t forget to create creative digital content to display. It may be graphics, photograph, text, video, animation.
Content should be adapted to the location of the screen and displayed at the proper time of the day. Remember that it should be always up-to-date! In the next article we will present you some tips how to display your content in the best way!
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