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The power of Digital Signage in your hotel

02.02.2016

Hoteliers on the whole world wonder how to make their objects more familiar. Building relationship and communication with guest is a key tactic to meet this goal, as guests must first get know about the services and facilities offered before they can enjoy them. One of the canal of communication in the smart hotel is Digital Signage technology that allows sending relevant messages to audience via digital equipment (LCDs, plasma screens etc.).
It makes perfect sense for hotels!

Why is that? Some facts & figures

Digital Signage can inform, entertain and perform services for guests. In the same time it raises the prestige of the hotel, makes the work of your personnel and hotel management easier and helps to build a modern, professional, friendly image of the object. How do we know that it works?



Hoteliers are choosing Digital 
Signage due its flexibility and 
high impact on the guests. 63% of people report that it catches
their attention.*


Digital Signage solves the problem of unpredictable waiting
times and long queues.
Hotel system reduces perceived
 waiting times at reception 
by as much as 35%.*


What is more, solution is very simple to use. The key is to know what kind of information you may show to your guests. You can find some propositions below.                                  

Check what you can communicate      



Tell your guests how to get to 
important areas of your hotel 
(to the restaurant, lounge, bar, fitness room, swimming pool etc.)


Inform visitors about the offer: hotel day, the opening hours 
of restaurants and major facilities such as a fitness 
center, souvenir shops, a spa and conference facilities.



Give an answers to the most 
frequently asked questions:
prices of additional services, hotel policy concerning 
the admission of animals, etc.




Display special messages for 
groups during events and 
conferences: personalized greeting messages, schedules, 
organizational information.



Give your guests some interesting 
facts about region, town/city or venue.




Inform about events in the city. 
Interactive display could be used 
by guests to make dinner reservations, or to reserve tickets for 
a nearby movie theater or choose among attractions and learn about 
show times, operating hours, and admissions.




Show bus and train schedules or 
even real-time flight information 
that can be filtered by time and airline. Some of these systems 
allow guests to print boarding passes, which can be a great 
convenience



You can show some health-
related information on screens 
near the fitness-room to get interest of your guests.



Similarly, you can display interesting culinary aspects 
from your region on screens around the dining area.



Display real-time local and 
national news and weather 
to keep guests up-to-date


How to get the best of Digital Signage?


Don’t forget to create creative digital content to display. It may be graphics, photograph, text, video, animation.

Content should be adapted to the location of the screen and displayed at the proper time of the day. Remember that it should be always up-to-date! In the next article we will present you some tips how to display your content in the best way!

*www.friendmedia.com

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